Privacy Policy

1. About this Privacy Policy

We are Amati Instruments Limited, a company incorporated in England and Wales with registered office at 4 Prince Albert Road, London, NW1 7SN, United Kingdom and with registered number 08506963 (“we“, “us”).

We are committed to protecting your privacy and making it clear how we use your information. This privacy policy (“Privacy Policy“) describes for you, as a user of the website www.amati.com (the “Website“) and services available through the Website: the kinds of information that we may collect about you, when and how we use that information; how we protect it; who we disclose it to and why; and your rights to access and control our use of your information.

Our legal status under UK data protection law is that of a Data Controller. Data controller is a legal term which identifies the person who controls what to do with any given personal information. As Data Controller we have registered with the Information Commissioner’s Office and our registration number is ZA052616.

This Privacy Policy was last updated on 18th May 2018.

2. The types of information we collect and why

Whether you supply instruments for sale via the Website (a “Supplier“), or if you are a purchaser using our platform to search for instruments and Suppliers (a “Buyer“) we will collect both “personal information” and “browsing information” about you.

For these purposes “personal information” means any information that enables us to determine your actual identity (such as your name or contact details). We use the term, “browsing information” to mean certain anonymous information that we collect about your use of the Website. On its own, this browsing information does not enable us to determine your actual identity.

There are differences in how we treat each type of information, as further explained in this Privacy Policy.

2.1. Buyers

If you are a Buyer we collect personal information from you if and when you register to use our service, such as your name, email address, and username and password and when you contact us (for example, through one of our online forms). We collect this personal information for account setup, to respond to your requests and administration purposes and also to provide you with a safe, reliable and efficient service.

We may also collect your name and email address when you sign up for promotional emails so that we or our Suppliers can send you information about offers and promotions we or they think may interest you. However, we will contact you only in accordance with your expressed marketing preferences. Please see section 3 below for information on how to contact us to change your marketing preferences.

2.2. Suppliers

If you are a Supplier we may collect personal information from you when you subscribe to our service, such as your contact details, details of the business you represent and the service and instruments you provide and when you contact us (for example, through one of our online forms). We need these details to administer your account with us, to respond to your requests and to advertise your services (including to enable Buyers and other Suppliers to contact you) through the Website. We may also collect your name and email address when you sign up for promotional emails in order for us to send you information about our offers and promotions we or selected partners think may interest you. However, we will contact you only in accordance with your expressed marketing preferences. Please see section 3 below for information on how to contact us to change your marketing preferences.

2.3. Browsing information

When you visit the Website, we collect limited browsing information about your visit. This may include information about the pages of the Website that you access, how many clicks it takes you to reach specific information, and the kinds of instruments and Suppliers you search for and the search terms you enter.

It may also include information about your computer’s Internet Protocol (“IP“) address, as well as details about cookies served to your computer through the Website.

2.4. IP addresses

An IP address is the number automatically assigned to your computer whenever you access the Internet. It is automatically transmitted to us by your computer whenever you access the Website. We use this information to help diagnose problems with our server and to administer the Website; however, this number does not enable us to determine your actual identity.

2.5. Cookies

Cookies are small text files that websites often store on computer hard drives of visitors to their websites. They are widely used in order to make websites work, or work more efficiently, as well as to provide reporting information to the owners of the website.

A cookie contains a unique number, which is used to recognise your computer when a user of your computer returns to a website that it visited previously. We use cookies to enhance the online experience of our visitors and to better understand how the Website is used. Cookies may tell us, for example, whether you have visited the Website before or whether you are a new visitor.

There are two broad categories of cookies – ‘first party cookies’ and ‘third party cookies’. First party cookies are cookies that are served directly by the website operator to your computer, and are used only by the website operator to recognise your computer when it revisits that website. Third party cookies are served by a service provider on behalf of the website operator, and can be used by the service provider to recognise your computer when it visits other websites. Third party cookies are most commonly used for website analytics or advertising purposes.

This Website serves the following cookies to your computer:

Cookie Type Name Purpose More Information
Essential website cookie served by amati.com (first party cookie) PHPSESSION, WEBID_ONLINE This cookie is strictly necessary to provide the website and is used to allow you to move around the website. This cookie is deleted when you close your browser. Please see below for information about how you configure your browser to notify you when you receive a new cookie, and how to disable cookies altogether.
Google Analytics (third party cookie) Utma; _utmb; _utmc; _utmz; _ga; _gid; _gt These cookies are set by Google, Inc. and are used to collect information about how visitors use the Website. We use this information to compile reports and to help us improve the Website.
The cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have come to the Website from and the pages they visited.
To see an overview of privacy at Google and how this applies to Google Analytics visit http://www.google.co.uk/intl/en/analytics/privacyoverview.html
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
Facebook Pixel fr The Facebook pixel is an analytics tool that allows us to measure the effectiveness of your advertising by understanding the actions people take on your website. To see an overview of privacy and Terms and Conditions at Facebook visit https://www.facebook.com/policies

You have the right to choose whether or not to accept cookies. You can exercise this right by amending or setting the controls on your browser to reflect your cookie preferences. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of this Website.

The “help” portion of the toolbar on most Internet browsers will tell you how to change your browser cookie settings, including how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether. For further information about cookies and how to control their use, please visit the following third party educational resources:

www.youronlinechoice.eu, Cookies | ICO and www.allaboutcookies.org.

3. How to access and control your information

You have the following rights in relation to your personal information:

  • a right of access to a copy of the information comprised in your personal data;

  • a right to access your personal information in machine-readable format and to request that we transfer this to a third party data controller;

  • a right to object to processing that is likely to cause or is causing damage or distress;

  • a right in certain circumstances to have inaccurate personal data rectified, blocked, erased or destroyed;

  • a right to object to decisions being taken by automated means;

  • a right to claim compensation for damages caused by a breach of data protection legislation; and

  • a right to lodge a complaint to the Information Commissioner’s Office in respect of our use of your personal information.

In addition, you have the right to instruct us not to contact you for direct marketing purposes, even if you have previously consented to receive this.

You can exercise these rights by emailing info@amati.com.

If you contact us in relation to your rights we will do our best to accommodate your request or objection. Please note, however, that not all rights are absolute. Sometimes other legal obligations or third party rights will take precedence.

4. Sharing your information

4.1. Other users of the Website

If you are a Supplier we may disclose information about you such as your name, business profile, address, email and phone number so that Buyers or other Suppliers may contact you.

Where you are a Buyer and are making an enquiry with a Supplier we may disclose information about you such as your name and email address so that they may respond directly to you.

4.2. For your protection and ours

We may disclose information about you (a) if we are required to do so by law or legal process; (b) to law enforcement authorities or other government officials; (c) to contractors we use to support our business (such as the Website hosting providers), in which case we will require such third parties to agree to treat it in accordance with our instructions and this Privacy Policy and use it for the same purposes as we do; or (d) when we believe disclosure is necessary to establish, exercise or defend our legal rights.

4.2. Business transfer

We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with this Privacy Policy.

5. International transfers

Personal information we collect from you during the course of providing our service may be transferred to our service providers that are located outside of the European Economic Area (“EEA”) in Google LLC, MailChimp, Apple Inc., Rackspace Inc., XERO, Slack Technologies. While territories outside the EEA may not have the same standards of data protection as those within the EEA, we will take such measures as are necessary to ensure that any personal information we transfer outside of the EEA is adequately protected and processed only in accordance with this Privacy Policy, including via standard contractual clauses and the EU-US Privacy Shield.4.2. For your protection and ours

We may disclose information about you (a) if we are required to do so by law or legal process; (b) to law enforcement authorities or other government officials; (c) to contractors we use to support our business (such as the Website hosting providers), in which case we will require such third parties to agree to treat it in accordance with our instructions and this Privacy Policy and use it for the same purposes as we do; or (d) when we believe disclosure is necessary to establish, exercise or defend our legal rights.

6. How we protect your personal information

We want you to feel confident about using the Website to display and search for instruments for sale and to make enquiries with Suppliers, and we are committed to protecting the personal information we collect. We have implemented appropriate technical and organisational security measures to protect the personal information that you provide to us against unauthorised or unlawful processing and against accidental loss, damage or destruction.

7. Grounds for processing

Our processing of your personal information will be where: (i) it is necessary for the performance of a contract we have with you; (ii) where you have provided your consent (for example for us to use cookies and to send you third party marketing); (iii) it is necessary for us to comply with legal obligations that we are under; or (iv) it is in our (or a third party’s) legitimate interests and such interests do not prejudice your rights or freedoms.

Our (or a third party’s) legitimate interests will include:

  • ensuring the Website is as user-friendly as possible so our customers are encouraged to use it;

  • promoting our and our Supplier’s businesses to those who are likely to be interested in purchasing and/or using our products and services;

  • understanding how the Website is used to help us plan development and improvements to its functionality;

  • understanding and predicting supply and demand for instruments displayed on the Website and the services we provide over it;

  • facilitating connections between Buyers and Suppliers; and

  • to enable us to benefit from the services and expertise of third party services providers.

8. Retention

We will retain your personal information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Accordingly, your personal information shall be maintained for up to seven years following the end of the services we provide to you / your last contact with us. This retention period may be extended if any applicable statutory or regulatory obligation requires us to hold information for a longer period.

9. Links to external websites

The Website may contain links or references to other websites to which this Privacy Policy does not apply. We strongly encourage you to read the privacy policy of every website you visit as, once you leave the Website to visit another website, the way in which your personal information is handled will be subject to a different privacy policy.

10. Changes to this Privacy Policy

We may update this policy in the future and we will take reasonable steps to make you aware of any changes to it. We also recommend that you revisit this page regularly to keep informed of our current privacy practices.

11. How to contact us

If you have questions about our Privacy Policy or the privacy and security of your information, you can contact us using the following details:

Email:

info@amati.com

Mail:

Amati Instruments Limited
The Granary
Llancayo Court
Usk
Monmouthshire
NP15 1HY

Telephone:

+44 (0)20 7099 7114