Smashing news today for the National Youth Orchestra of Great Britain: a new partnership with Classic FM sees it becoming the radio station’s Orchestra of Teenagers, aiming to ‘inspire a new generation of young concert-goers’.
Key to this is a new ticket scheme for Classic FM listeners under the age of 25 for NYOGB performances, following the launch of NYO Inspire, which aims to ensure that all teenagers experience orchestral music as performers and audience. The scheme, which finds young instrumentalists working alongside the NYOGB, reached 1556 children and teenagers in its first year.
NYOGB chief executive Sarah Alexander said: ‘We are on a mission to be a driving force in engaging teenagers in classical music. With Classic FM, we hope to further open the classical door to a whole new generation of listeners and bring the totally brilliant performances of our outstanding musicians to even wider audiences.’
Classic FM says that its younger listeners have multiplied over the last five years, with an average of 440,000 under-25s per week.
The first outing for the 2015/2016 NYOGB is its winter residency, culminating in concerts in Leeds (2 January) and London (3 January) for concerts of Korngold Violin Concerto, Prokofiev Symphony No. 5 and Tchaikovsky Hamlet Fantasy Overture with Nicholas Collon and soloist Tai Murray.
Further season highlights include concerts in April with Kristjan Järvi and Chad Hoopes for Michael Daugherty’s Fire and Blood and Stravinsky’s The Firebird (8 April – London, 9 April – Liverpool and 10 April – Manchester). Its summer concerts, conducted by Edward Gardner in Birmingham, Aldeburgh and London, are of Holst’s The Planets and Strauss’ Also Sprach Zarathustra.